Poker Experts as Models
Consumers nowadays are becoming more picky and it is harder now to please them. Companies couldn't use just any celebrity to endorse their products. They must study who is hot today, or else they will just be wasting lots of money.
Certainly, poker is one of the hottest things on television today. Consequently, poker stars are among the most celebrated people at present. It would be a smart move for the companies to hire these poker stars to endorse their products or services.
Even if Carlos Mortensen is an aggressive poker player, he still appears like an innocent child. That is why he'd make a perfect endorser for toys. Since he enjoys playing the game of poker, it would not be hard for him to convince the kids to play the toys that he would endorse. Because he is a gamer, it would appear natural in the camera that he's enjoying the toy that he is endorsing.
Undoubtedly, poker stars like Johnny Chan are among the wealthiest men on earth. This is because prize money in poker tournaments is really huge. Consequently, it would not be surprising to learn that Johnny Chan wears expensive clothes to poker tournaments. For example, he loves wearing Versace. Because of that, he would be a good endorser for Versace since he already uses their product. Unlike other endorsers who don't use the product they promote at all.
From Versace to large tropical prints, we go to Freddy Deeb. Usually Freddy Deeb wears these loud prints to poker tournaments. May be he likes the Bahamas. It might be nice if he endorses Tommy Bahama, then.
Talking about using the product they endorse, Jennifer Harman Traniello should therefore do a commercial for Starbucks, after all, it's been said that she's a great Starbucks lover. This team up will be a huge hit, for Starbucks already made it big so Jennifer would only help them become more successful. There really isn't a better advertising than using the product you endorse.
Hasan Habib on the other hand should promote a video store because he was once a video store owner before he became a poker star. This is a good deal since it will be obvious in the commercial that he knows what he's talking about because he's been there already. It would be foolish to hire someone to do a commercial who doesn't have an idea of the product or service being sold.